andresmujica

Jason Fried on economic downturns:

When the people using your product aren’t the ones paying for your product you’re at a strategic disadvantage. Your improvements can’t just be targeted at users, they also have to be targeted at advertisers. So now some of your energy is split into pleasing two different groups. It’s possible advertisers and users have the same goals, but it’s less likely. You’ll notice I’m calling people users now. That’s what people become when they don’t pay for your product—they are users, not customers.

Beyond charging or not for your product, the fact that you have to focus on two groups is the real challenge. Something to have in mind if you’re not good handling several fronts.